Semantic Search and how it seems to change the Web

I found this set of videos very interesting as they point to the way search seems to develop.
Getting answers to questions instead of links to Websites. Relying on your reputation on the web to score you in the Google result page. It told me how to work on generating trust on the web and how SEO seems to be an animal of the past soon.
I watched all of them, loved it.

Module 1
Video: Module 1.
Handbook: free module handbook.

Module 2
Video:Module 2.
Handbook:free module handbook.

Module 3
Video:Module 3.
Handbook:free module handbook.

Module 4
Video:Module 4.
Handbook:free module handbook.

Module 5
Video:
Handbook:

Module 6
Video:Module 6.
Handbook:free module handbook.

Module 7
Video:Module 7.
Handbook:free module handbook.

Module 8
Video:
Handbook:

Module 9
Video:Module 9.
Handbook:free module handbook.

Module 10
Video:Module 10.
Handbook:free module handbook.

Module 11
Video:
Handbook:

Module 12
Video:Module 12.
Handbook:free module handbook.